Social Media & Marketing Highlights
Rebelution & Unified Highway
This campaign resulted in over 10k new Laylo sign ups (+50%) before the release of two singles, a tour, and various merch drops.
Reaching fans of through multiple channels increases awareness and brand identity.
Writing copy in the voice of bands and musicians is crucial for connecting to fans.
Plan, create, and write copy for engaging content for artist accounts. Rebelution's social channels increased by 132k net followers in the first 9 months of my account management.
Sydney Sherrill: Christmas Campaign
Increased EP streams by 191% one year post-release through running a campaign using Meta, Google, and Spotify ads alongside other activations.
Increased Sydney's YouTube subscribers by 57% (+588 subscribers) through targeted promotion of two holiday music videos using Google Ads and in-person activations. The campaign received a total YouTube view count of 89k.
Ran Spotify Showcase Holiday ad resulting in a reach of 143k Spotify users.
Created double-sided postcards to serve as promotional keepsakes for fans at Sydney's holiday show.
